Scent: Penhaligon's Sartorial

Wednesday, September 19, 2012
Penhaligon's is easily my favourite source of cologne, shower gel and so forth. It's a little on the pricey side but the beautiful old stores, outstanding service and unusual products make it more than worthwhile. Unlike almost all of their competitors, Penhaligon's don't create new scents based on trend analysis, figuring out what is popular and then making something to suit. Instead, they develop their own ideas, exploring a concept and producing a result so good that people will buy it regardless of whether or not it is currently 'on-trend'. The fabulously '20s Juniper Sling is a good example of this, and makes you smell slightly like a gin martini. In a good way.

Perhaps of particular interest to my readers, though, will be the 'Sartorial' scent. Inspired, they say, by the smell of the cutting-room at famous Savile Row tailors Norton & Sons, it is said to be the 'scent of Savile Row'.
It's not that you necessarily want to smell like a tailors cutting room (although I can certainly think of worse things) but this is a terrific men's scent in its own right. Subtle and waxy, it strikes me as a the perfect thing to wear as autumn sets in.