There are lots of different ways of tying a tie but really only two that are worth considering: the half-windsor and the four-in-hand. The full windsor is, famously, only worn by cads. Looking like a cad might not be such a bad thing, but looking like a used-car salesman is, and the massive knot created by a full-windsor suits noone.
The four-in-hand creates a relatively small and asymmetric knot, which may well be why people, especially if they are wearing a cut-away collar, tend to avoid it in favour of larger knots. That's really not necessary though, as the idea that a knot needs to 'fill' the collar is generally nonsense, and a slightly asymmetric tie will actually look better than a perfect, neat, triangular knot.
If your tie is made of especially thin material, or you really think a larger knot will suit you better, then a half-windsor is a reasonable alternative. Just never, never, anything bigger.